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Bordrin

2016 – 2020 · China

Bordrin

Bordrin Motor Corporation, although not as storied as some of its contemporaries, has quickly carved out a niche in the electric vehicle market. Founded by Huang Ximing, a former senior executive at Ford, the company launched its ambitious journey in the automotive industry from its headquarters in Jiangxi, China. With a clear focus on innovation and sustainability, Bordrin set out to redefine mobility for the modern era. The company made a significant splash with its first vehicle, the Bordrin iV6, which was introduced to the public in 2019. This mid-size SUV was designed not only to be environmentally friendly but also to cater to the tech-savvy consumer, featuring advanced autonomous driving capabilities and a robust infotainment system. The iV6 highlighted Bordrin’s commitment to quality and technological advancement, setting a high bar for its subsequent models. Today, Bordrin continues to expand its influence in the electric vehicle sector, driven by its dedication to research and development. Despite facing the typical challenges of a startup in a fiercely competitive industry, including financial pressures and production delays, Bordrin's forward-thinking approach promises to keep it relevant in the evolving automotive landscape. The brand remains focused on delivering high-performance, eco-friendly vehicles that resonate with a global audience, positioning itself as a key player in the push towards a greener future.

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Bordrin

2016 – 2020 · China

Bordrin

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