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Coda

2009 – 2013 · USA

Coda

Coda Automotive, founded in 2009 by Kevin Czinger and Miles Rubin, was a venture aiming to make a significant impact on the electric vehicle (EV) market with its Coda Sedan. The car, notable for its modest range and all-electric design, represented a push into the green technology sector during a time when electric vehicles were just starting to gain mainstream attention. The sedan featured a 31 kWh lithium-ion battery, providing a range of about 88 miles per charge, a competitive offering at the time. Despite early promises and significant initial investments totaling over $200 million, Coda struggled to gain a foothold in the competitive auto industry. The company faced delays in production and delivery, which were initially set for 2010 but were pushed several times, finally commencing in 2012. However, Coda could not sustain its operations amidst technical and financial challenges, culminating in filing for Chapter 11 bankruptcy in May 2013 after delivering just around 117 vehicles. After the bankruptcy, the remnants of Coda's automotive branch were briefly revived by Mullen Technologies, which introduced the Mullen 700e, a model based on the original Coda design. Today, Coda's journey is a testament to the challenging dynamics of the EV market and the difficulties new entrants face in scaling up and competing against established automotive giants. Their initial ambition and brief flash in the automotive world highlight the harsh realities of innovation in an industry as complex and capital-intensive as automobile manufacturing.

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Coda

2009 – 2013 · USA

Coda

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