The Dodge Polara, introduced in the United States in 1960, was initially positioned as Dodge's premium full-size car. However, following the introduction of the Dodge Custom 880 in 1962, the Polara was repositioned as a step below the top-trimmed model. Throughout its production until 1973, the Polara went through various iterations, with the name eventually being replaced by the Dodge Monaco in Dodge's lineup. The name "Polara" was chosen as a nod to the excitement surrounding the Space Race in the early 1960s, drawing inspiration from the Polaris star.
Styling cues for the 1960 Polara and other full-sized Dodges were influenced by the designs introduced in previous years