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Dodge Polara 3rd Gen

1965 – 1968 — USA

The Dodge Polara was introduced in 1960 in the United States as Dodge's top-of-the-line full-size car. However, by 1962, the Polara was repositioned as a step below the full-sized best-trimmed Dodge model due to the introduction of the Dodge Custom 880, essentially making the Polara an intermediate or mid-size car. The Polara name was used by Dodge in various forms until 1973, when it was replaced in Dodge's line-up by the Dodge Monaco. The name "Polara" was chosen as a reference to the Polaris star as part of a marketing strategy to capitalize on the excitement surrounding the Space Race during the early 1960s. In the 1960 and 1961 models, the Polara and other full-sized Dodges maintained styling cues from the 1959 models, which were part of Virgil Exner's iconic "Forward Look" cars introduced in 1957. Key points: 1. The Dodge Polara was initially launched as Dodge's flagship full-size car in 1960. 2. By 1962, the Polara was repositioned as a step below the top-trimmed Dodge model after the introduction of the Dodge Custom 880. 3. The Polara nameplate remained in use by Dodge until 1973, when it was replaced by the Dodge Monaco. 4. The name "Polara" was chosen in reference to the Polaris star to leverage the