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Haima

1992 – present · China

Haima

Haima Automobile, officially known as FAW Haima Automobile Co., Ltd., is an established player in the Chinese automotive industry. Founded in 1992 through a joint venture between Hainan's provincial government and Mazda, Haima started by manufacturing Mazda models for the Chinese market. Located in Haikou, Hainan, Haima has transitioned from solely producing Mazda-based vehicles to developing its original models, marking a significant turn in its strategy after FAW Group acquired a share in 2006. Initially, the Haima Family, a car that was essentially a rebadged Mazda 323, played a central role in the company's lineup. Since then, Haima has expanded its range to include various models such as the Haima M3, M5, S5, and the electric Haima 7X among others, targeting different segments of the market from sedans to SUVs. Despite this diversification, many of its vehicles continue to incorporate Mazda technology, a testament to its historical roots. Today, Haima's commitment to innovation is evident in its focus on electric vehicles and new energy solutions, reflecting a broader trend within China's automotive industry. While its journey includes commendable sales figures, with significant achievements in the early 2010s, the competitive nature of China's vast auto market continues to challenge Haima, requiring ongoing adaptation and strategic innovation to maintain and enhance its market position.

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