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Hyundai Elantra MD

2010 – 2017

The Hyundai Elantra, also known as the Hyundai Avante, is a compact car manufactured by Hyundai since 1990. Initially marketed as the Lantra in Australia and some European markets, the name was standardized as "Elantra" worldwide in 2001, except in South Korea, Singapore, and Russia. The name change was necessary to avoid confusion with similar-sounding models from Mitsubishi and Audi. The first generation of the Elantra, codenamed J1, was launched in October 1990 and underwent a facelift in 1993. Key points about the first generation include: 1. **Launch**: The Elantra J1 made its debut in 1990, showcasing Hyundai's entry into the compact car segment. 2. **Facelift**: In 1993, the first generation received a mid-term facelift to update its design and features. 3. **Marketing**: The name variations (Lantra, Avante) were specific to certain markets due to naming conflicts with other car models, showcasing the importance of global marketing strategies. 4. **Standardization**: The decision to standardize the name as "Elantra" worldwide in 2001 aimed at creating a cohesive brand identity across different regions. Overall, the Hyundai Elantra's journey from diverse naming conventions to a unified global identity reflects the brand's evolution and strategic positioning in the competitive compact car market.