Infiniti is the luxury vehicle division of Nissan, established in 1989 in North America. It has dealers in over 50 countries, with a primary focus on markets such as North America, China, Taiwan, and the Middle East. The Infiniti logo symbolizes a road extending to the horizon and Mount Fuji, representing its Japanese roots.
The brand was created in response to the Plaza Accord of 1985, aiming to cater to the premium vehicle segments in the United States that did not align with Nissan's mainstream lineup. Infiniti's vehicles are known for their luxurious designs, advanced technology, and high performance.
Key Points:
1. Infiniti is the luxury division of Nissan, targeting premium vehicle segments.
2. Established in 1989 in North America; marketing began on November 8, 1989.
3. Dealerships are spread across over 50 countries, with a focus on key markets like North America, China, Taiwan, and the Middle East.
4. The Infiniti logo represents a road extending to the horizon and Mount Fuji, reflecting its Japanese heritage.
5. The brand was inspired by the Plaza Accord of 1985, creating a distinct identity separate from Nissan's mainstream offerings.
6. Infiniti vehicles are synonymous with luxury, innovative technology, and high performance.
In summary, Infiniti, founded in 1989 as the luxury vehicle division of Nissan, has established a strong presence in key markets worldwide, offering premium and
