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Nissan Be-1

1987 – 1988 · Japan

The Nissan Be-1 is a unique two-door notchback sedan that exudes retro style and was produced by Nissan during the years 1987-1988. Unveiled exclusively in Japan and available only through reservations at Nissan Cherry Stores, it was crafted to serve as a chic car suitable for city living. What set the Be-1 apart was its distinctive approach to branding, as it was intentionally marketed without any Nissan logos. The design process of the Be-1 involved multiple proposals, with Nissan's in-house team offering one design, while industrial designer Naoki Sakai and an Italian design studio presented separate concepts. Ultimately, Sakai's B1 proposal was chosen, giving rise to the vehicle's final look and name. The Be-