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Subaru Legacy BW

2019 – 2024

The fourth generation of the Subaru Legacy was launched in 2003 with a complete redesign and new platform. Development work began in 1999, with the final engineering sign-off in 2003. In Japan, Fuji Heavy Industries introduced the "Blitzen" model exclusively for the Japanese market. The fourth generation Legacy B4 sedan was launched with the slogan "Blood type: B4" while the station wagon was marketed under the slogan "Grand Touring Speciality." The Legacy B4 sedan's marketing campaign featured a remixed version of Erik Satie's "Gymnopédie No. 1" in its advertisements. The station wagon's advertisements used the song "Finding Beauty" composed by Craig Armstrong from his album "As If to Nothing." This generation of the Legacy aimed to appeal to Japanese consumers with its unique branding and music choices in its advertising campaigns. Key Points: 1. Fourth generation Subaru Legacy introduced in 2003 with a redesign on a new platform. 2. Development work began in 1999, with styling freeze in 2001 and engineering sign-off in 2003. 3. "Blitzen" model offered exclusively in Japan with unique marketing slogans and campaigns. 4. Legacy B4 sedan marketed with the slogan "Blood type: B4." 5. Legacy station wagon promoted as "Grand Touring Speciality" in Japan. 6. Advertisements for the Legacy featured remixed classical music and compositions by artists like Erik Satie and Craig