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Toyota Altezza XE10

1998 – 2005

The Lexus IS is a compact executive car that has been part of the Lexus lineup since 1998. Originally known as the Toyota Altezza in Japan, the IS was positioned as an entry-level sport model below the ES in the Lexus range. The first-generation models were available in sedan and wagon variants and featured a straight-six engine. Key Points: 1. Name and Origins: The Lexus IS, also known as the Toyota Altezza in Japan, debuted in 1998. 2. Market Positioning: Positioned as an entry-level sport model below the ES in the Lexus lineup. 3. First-generation Models: The first-generation Altezza (XE10) was launched in Japan in October 1998. The Lexus IS 200 (GXE10) was introduced in Europe in 1999 and the IS 300 (JCE10) in North America in 2000. 4. Engine: The first-generation models were powered by a straight-six engine. 5. Body Styles: The Lexus IS was available in sedan and wagon variants. The Lexus IS has been a popular choice for those seeking a luxury compact car with sporty characteristics. Its introduction under the Altezza nameplate in Japan and subsequent rebranding for international markets have contributed to its global recognition. The first-generation models with their powerful straight-six engines and versatile body styles helped establish the IS as a competitive option in the compact executive car segment.