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Toyota Corona T150

1983 – 1987 · Japan

The Toyota Corona, produced by Japanese automaker Toyota between 1957 and 2001, was an important model in Toyota's lineup, positioned just below the Crown upon its launch. Initially marketed in Japan through Toyota's Toyopet Store dealership channels, it later became one of Toyota's first models to be exported to global markets, paving the way for models like the Corolla. In North America, the Corona played a crucial role in Toyota's success in the region. Toyota's previous attempt to enter the North American passenger car market in 1957 as Toyopet had not been very successful, leading to a withdrawal in 1961. However, with the introduction of the Corona, Toyota made significant strides in the North American market, establishing a foothold that would contribute to the brand's long-term success in the region. Key Points: - The Toyota Corona was produced by Toyota from 1957 to 2001 across eleven generations. - Positioned just below the Crown, the Corona was one of Toyota's key models in its lineup. - Marketed through Toyota's Toyopet Store dealership channels in Japan. - One of Toyota's early models to be exported to global markets, paving the way for models like the Corolla. - The Corona played a pivotal role in Toyota's success in the North American market, where the brand had initially struggled with the Toyopet model. - The success of the Corona in North America helped establish Toyota as a major player in the region's automotive