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Toyota Corona T210

1996 – 2001

The Toyota Corona, produced by Japanese automaker Toyota from 1957 to 2001, was positioned as the automaker's second-highest product upon its launch, falling just below the Crown in their lineup. Initially marketed through Toyota's Toyopet Store dealership channels in the Japanese Domestic Market (JDM), the Corona was among the first models exported globally by Toyota, paving the way for the popular Toyota Corolla. The Corona's impact was particularly significant in North America, where Toyota had faced challenges in entering the passenger car market in the late 1950s. Initially introduced as the Toyopet, Toyota struggled and subsequently withdrew from the North American market in 1961. However, the Corona's introduction marked a turning point for Toyota's success in the region. Key points: 1. Toyota Corona was produced in eleven generations from 1957 to 2001. 2. Positioned as the second-highest model in Toyota's lineup, below the Crown upon its launch. 3. Marketed through Toyota's Toyopet Store dealership channels in the Japanese Domestic Market. 4. One of Toyota's early models exported to global markets, paving the way for the Toyota Corolla. 5. Played a crucial role in Toyota's success in North America, following initial struggles with the Toyopet in the late 1950s. 6. Toyota withdrew from the North American market in 1961 but found success upon reintroduction with the Corona.