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Honda Concerto HW

1988 – 1995

The Honda Concerto, produced from 1988 to 1996, was a collaborative effort between Honda and the Austin Rover Group. It was tailored to cater to European preferences and first launched in Japan on June 15, 1988, followed by its release in European markets in October 1989. The Japanese production ceased in October 1992, while British production concluded in 1995, with a rebadged Rover diesel version continuing with Honda Concerto branding until late 1996. Key Points: 1. Development and Partnership: The Honda Concerto was a joint venture between Honda and the Austin Rover Group to appeal to European tastes, reflecting a blend of Japanese engineering and British design influences. 2. Market Introduction: Launched in Japan in 1988 and later introduced in European markets in 1989, the car was positioned as a successor to the second generation Honda Ballade, offering a higher specification than the Honda Civic. 3. Production Timeline: Japanese production of the Honda Concerto ceased in 1992, followed by the discontinuation of British production in 1995. However, a version using a Rover diesel engine with Honda Concerto badging continued until late 1996. 4. Sales Strategy: In Japan, the Honda Concerto was exclusively available through specialized Japanese Honda dealerships known as Honda Clio, emphasizing a targeted approach to marketing and sales within the domestic market. 5. Naming Inspiration: The car derived its name from the musical term "concerto