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Lada XRAY

2015 – 2023

Lada›XRAY

Lada, a brand of cars manufactured by the Russian state-owned company AvtoVAZ (formerly VAZ), has a rich history that dates back to its initial production in cooperation with Fiat. Initially marketed under the Zhiguli designation, Lada emerged as a separate brand in 1973 and was initially targeted at overseas markets. However, by the 1990s, it became AvtoVAZ's primary brand for all markets. In 2016, Renault acquired control of the brand, marking a significant turning point in its history. Between January 2021 and May 2022, Lada was integrated with its sister brand Dacia under Renault's Lada-Dacia business unit, hinting at collaboration and synergies within the