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Proton Satria C90

1996 – 2005 — Malaysia

Proton Holdings Berhad, commonly known as Proton, is a Malaysian multinational automotive company founded on May 7, 1983, with the aim of being Malaysia's sole national budget car manufacturer. The company's headquarters is located in Shah Alam, Selangor, with additional facilities in Proton City, Perak. Initially, Proton focused on rebadging Mitsubishi Motors (MMC) products during the 1980s and 1990s. However, in 2000, Proton achieved a significant milestone by designing its first original car, equipped with a Mitsubishi engine, marking a shift towards indigenously developed vehicles. Key Points: 1. Establishment: Proton was founded in 1983 as Malaysia's national budget car company until the emergence of Perodua in 1993. 2. Operations: Proton is based in Shah Alam, Selangor, and has facilities in Proton City, Perak. 3. Historical Strategy: Proton initially rebadged Mitsubishi Motors products in the 1980s and 1990s. 4. Milestone: In 2000, Proton introduced its first independently designed car, featuring a Mitsubishi engine, signifying a move towards in-house vehicle development. Proton's evolution from rebadging MMC products to producing its own uniquely designed vehicles reflects its commitment to innovation and self-reliance in the automotive industry. This shift allowed the company to establish its own identity in the market while showcasing its engineering capabilities