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Rolls-Royce Phantom

1925 – present — Great Britain

Rolls-Royce has a rich history with its Phantom name, having been used on full-sized luxury cars for over a century. The Phantom is renowned as a low volume, hand-built limousine, offering a bespoke experience to its customers. In the past, Rolls-Royce would customize the body and interior of the Phantom to meet the specific desires of each customer, often resulting in extravagant and unique vehicles. Despite advancements in automobile manufacturing leading to mass production and lower prices for other vehicles, the Phantom has maintained its hand-built nature. Each model is only produced once an order has been placed, emphasizing exclusivity and personalization. The Phantom's nameplate holds significance as the second-longest-used in the automotive industry, following the Chevrolet Sub