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Willys

1908 – 1963 — USA

Willys

Willys, a name steeped in automotive history, resonates with enthusiasts for its pivotal role in mobilizing Allied forces during WWII with the iconic Willys MB Jeep. Founded by John North Willys in 1908 after acquiring Overland Automotive, the company swiftly rose to prominence by prioritizing affordable and reliable transportation. Its strategic shift during the war to produce the rugged, go-anywhere Jeep solidified Willys' reputation for durability and versatility, attributes that would define its post-war civilian models. After several changes in ownership and branding in the latter half of the 20th century, the essence of Willys lives on under the Jeep marque, now part of Stellantis. While the Willys name itself no longer graces the latest models, the legacy of innovation and the indomitable spirit of the Willys Jeep continue to inspire the design and functionality of modern Jeeps. Today, models like the Jeep Wrangler proudly embody the adventurous spirit of their Willys forebears, achieving significant success in both the consumer and critical spheres, thus continuing to celebrate the enduring legacy of a brand that once equipped heroes and now equips adventurers worldwide.

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