Summary:
The Toyota Aqua is a full hybrid electric subcompact/supermini hatchback exclusively available in the Japanese domestic market. It has also been exported to overseas markets as the Prius c, positioned as a smaller alternative to the Prius liftback. The Aqua has been a highly successful model since its launch in 2011, becoming the most successful nameplate launch in Japan in the last 20 years. It has sold over 1.3 million units worldwide, with Japan being the Aqua's primary market leader with over 1.1 million units sold by January 2017.
Key Points:
1. The Toyota Aqua is a full hybrid electric subcompact/supermini hatchback designed for the Japanese domestic market.
2. It is known as the Prius c in overseas markets and is marketed as a smaller alternative to the Prius liftback.
3. The Aqua has achieved significant success since its launch in 2011, making it the most successful nameplate launch in Japan in the last two decades.
4. As of January 2017, the Aqua/Prius c is the second highest-selling Toyota hybrid model globally, with over 1.3 million units sold.
5. Japan leads in sales of the Aqua, with over 1.1 million units sold in the country by January 2017.
