The Toyota Century is a prestigious lineup of full-size luxury cars and limousines primarily designed for the Japanese market. Serving as Toyota's flagship car in Japan, it holds a significant status globally despite the unrelated Lexus LS series being Toyota's flagship luxury model in other regions. Production of the Century commenced in 1967, with the model undergoing minimal changes until comprehensive redesigns were introduced in 1997 and 2018.
The name "Century" is a tribute to the 100th birthday of Sakichi Toyoda, the founder of Toyota Industries, and reflects the car's association with tradition and elegance. It is a popular choice among the Imperial House of Japan, the Prime Minister of Japan, senior government officials, and top-level business executives. The Century's purpose and positioning are similar to other prestigious limousines such as the Austin Princess/Daimler DS420, Cadillac Series 70, Mercedes-Maybach, Hongqi, Rolls-Royce Phantom, and Russian ZIS/ZIL models.
Key Points:
- The Toyota Century is a lineup of full-size luxury cars and limousines targeted mainly at the Japanese market.
- It is Toyota's flagship vehicle in Japan, while Lexus LS series serves as the flagship luxury model globally.
- Production of the Century started in 1967, with redesigns in 1997 and 2018.
- The model pays homage to the founder of Toyota Industries, Sakichi Toyoda, on his 100th birthday.
- The Century is
