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BMW just confirmed the grand tourer is far from finished, and it brought receipts to Villa d'Este.

The Vision BMW Alpina is a 5.2-metre four-seat coupe that ignores every hybrid trend currently dominating the industry. No plug. No battery pack. Just a twin-turbocharged V8 and a philosophy built around covering ground fast and in total comfort.

Old School Thinking, New School Execution

This is the first concept born under full BMW corporate ownership of the Alpina name, and it makes a clear statement. The brand is not being absorbed into the mainstream lineup. It is being pushed further into its own lane.

The shark nose silhouette pulls directly from the classic B7 Coupe of the late seventies. The kidney grille has been resculpted into a deep three-dimensional form that leans forward like it means business.

Details That Matter

The pinstripe graphics are not stickers. They are painted directly into the metal beneath the clear coat, which is exactly the kind of detail that separates a real Alpina from a dressed-up 7 Series.

Out back, four elliptical exhausts sit low in the bumper. At idle they rumble. At full noise they scream. The 22-inch front and 23-inch rear wheels fill the arches without a millimetre to spare.

The Interior Is the Real Story

Alpina has always argued that a relaxed driver is a faster driver. The cabin makes that case better than any press release could.

Full-grain leather sourced from the Alpine region covers almost every surface. A panoramic digital interface shifts to cool blue tones when Comfort+ mode is selected, softening the car beyond what any standard luxury sedan offers.

For the Rear Passengers

Press a button and a glass water bottle plus a set of crystal glasses rise out of the centre console. Magnetic holders lock them in place when the driver decides to use the V8 properly.

That is not a gimmick. That is a statement about who this car is built for.

Production Is Already Confirmed

The Vision is not a dead-end show car. A production model using the 7 Series platform is already locked in, arriving in the near future at a price that will sit well above anything in the standard BMW range.

For everyone who thought corporate ownership meant the end of real Alpinas, this concept is a very direct response.

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Alpina's V8 Answer to the Hybrid Era