The Ford Fiesta Mk6, also known as the Mark VI or Mk7 in the UK and model code WS/WT/WZ in Australia, is the sixth generation of the Ford Fiesta supermini. Revealed initially as the Ford Verve concept car at the Frankfurt Motor Show in September 2007, the sixth-generation Fiesta was officially introduced in various regions worldwide, including Europe, the Americas, Asia, Australasia, and Africa. The development of this model was carried out under the project codes B299 and B409, utilizing the newly developed Ford global B-car platform specifically tailored for this model.
The launch of the Mk6 Fiesta was part of Ford's "One Ford" strategy, aimed at streamlining production and increasing efficiency by manufacturing and selling standardized models across different markets globally, rather than creating region-specific variants. This strategy allowed Ford to benefit from economies of scale. Production of the sixth-generation Fiesta commenced in August 2008 at Ford's Cologne plant in Germany.
Key points:
1. The Ford Fiesta Mk6 is the sixth generation of the popular Fiesta supermini.
2. Initially showcased as the Ford Verve concept car in 2007.
3. Developed under project codes B299 and B409, utilizing the new Ford global B-car platform.
4. Launched globally in Europe, the Americas, Asia, Australasia, and Africa.
5. Manufactured under Ford's "One Ford" strategy, emphasizing global standardization.
6. Production began in August 2008 at
